May 2019

Pushing the Envelope in Pursuit of Sustainability

When guests enter the lobby of the Hotel X in Toronto, the green message is loud and clear. Behind the front desk is a show-stopping 25-by-25-foot living wall with 1,500 individual plants. Matt Black, director of Brand Management calls it a “striking mission statement.” But the message doesn’t…

Green Living: IKEA And Sustainability

With over 400 stores worldwide and a presence in 41 countries, the Swedish furniture retailer IKEA has been one of the most successful global furniture retailers for over a decade. And in recent years, sustainability has become an increasingly important factor in IKEA’s business and marketing…