Tourism development and management continue to be at the forefront of global conversations around ways the travel and tourism industry can contribute towards sustainability; specifically with a lens of adaptability, innovation, and impact. However, discourse around how, when, and to what degree the industry is making positive, measurable progress towards these impacts is still heavily debated. In partnership with The Place Brand Observer, we asked our global panel of tourism sustainability experts this: Which innovations, developments or trends will be most likely to influence the work of tourism sustainability professionals this year, especially linked to destination development and management?
Sometimes the devil really is in the detail. Take the terms “sustainability” and “sustainable tourism”, for example. They just don’t sell well among tourism stakeholders, especially the private sector. Change it to “green tourism”, for instance, and you get a conversation going. It so happened in Slovenia, as we learn in this interview with Professor Tanja Mihalič of the Institute for Tourism at the University of Ljubljana.