February 23, 2020

Sustainable Fashion: HURR | Retail Insider

As the first peer-to-peer rental site founded in the UK, the HURR Collective, which launched in 2019, is hoping that it will benefit from first mover advantage while the clothing rental market hots up around the world. Retail Insider recently spoke to its chief product officer Ollie McQuitty about how the company saw an opportunity in the circular economy to be both sustainable and profitable. McQuitty explains that co-founders Victoria Prew and Matthew Geleta saw a chance for women to have an unlimited wardrobe accessed online making both environmental and economic sense.