P&G to more than double recycled plastic content for home cleaning brands in Europe
Procter & Gamble (P&G) has announced it will more than double the amount of recycled plastic used in its packaging for domestic cleaning brands such as Fairy and Flash in Europe by 2020. As of May 2019, P&G had used more than 34,000 metric tonnes of PCR in packaging. Brands Fairy, Flash and Viakal will increase the use of recycled plastic to 9,000 tonnes. This will replace virgin plastic and is equal to the waste generated by 6.5 billion customers annually. More than 300 million bottles across P&G’s European household cleaning brands will be converted annually to either 100% recycled or partially recycled plastic. P&G is also in the process of converting all surface cleaning wipes to be made of 100% recycled fibre.