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Once in a while you come across a story and this thought crosses your mind: These guys may have actually helped to save the world.
If you think that’s a bit brash, when was the last time you tried to open a package of Double A or Triple A batteries? How long did it take? How many sharp implements of destruction did you use? Did you wonder if all this packaging was really necessary? And finally, what would you do if you ever met the designers of this package?