Parents’ perspectives of less healthy food and drink marketing through sport | Sustain

To mark the launch of the long-awaited EURO 2020 tournament, Food Active and the Children’s Food Campaign have teamed up with a new survey to hear what parents think about the marketing of less healthy food and drink through sport. As EURO 2020 finally kicks off on 11 June, so has a massive sponsorship campaign with Coca Cola. A Summer of Sport-themed junk food promotions are popping up everywhere, and that’s no Pringoooals joke. Whether it’s Salt and Lineker flavour Walkers’ crisps at the UEFA Champions League or Peter Crouch sitting on a Just Eat delivery bike, McDonalds adverts splashed across the Olympic swimming and tracks, or cricket teams dressed as KP Snack packets for England Cricket Board’s new family-friendly tournament The Hundred, the race to use sport to sell us more unhealthy food is definitely on.

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