Circular Economy Success Secret: Start With Product Design

, Circular Economy Success Secret: Start With Product Design, TheCircularEconomy.comThe World Bank predicts that global annual waste generation will have reached 3.4 billion tonnes by 2050. That’s almost a 75 percent increase on the 2 billion tons we generate today. Building a circular economy will play a crucial role in reducing this forecast. Here, Mats W Lundberg, head of sustainability at global engineering group Sandvik, looks at why circularity needs to be considered from the initial design process; otherwise, it’s already too late.

Product lifecycles traditionally follow a linear economy, where materials are transformed into products that are then used and thrown away in a ‘take-make-waste approach. This is unsustainable.

The primary principle of a circular economy is keeping assets in use to create a responsible way of using resources while reducing waste. Circularity is crucial in closing the loop of product life cycles.

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