The pandemic has given consumers more time to reassess their wardrobes. After closet purges at the start of lockdowns, they have shifted their habits toward making highly considered purchases. During shelter in place, sustainability also got put under a microscope as shoppers researched the impact their choices have on the planet. In an April 2020 study from Accenture, 45 percent of consumers said they were making more sustainable shopping choices than before Covid, with plans to continue doing so.
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