Iceland’s Banned Ad Had the Potential to Democratise Sustainability

, Iceland’s Banned Ad Had the Potential to Democratise Sustainability, TheCircularEconomy.com

The news last week that the Christmas advert from Iceland — a UK supermarket chain specializing in frozen food — has been banned is a bad decision.  Iceland’s advert — a repackaging of a short, animated film by Greenpeace released earlier this year with a powerful, consumer-friendly sustainability message — shows a brand that is trying to do good work by improving its impact on the world.

Source: sustainablebrands.com

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