‘Pester Power or Parent Power?’, a new report from the Children’s Food Campaign and Food Active, is based on research with 942 parents and carers of children across the UK, conducted with the support of the Guy’s and St Thomas Charity. It reveals that:
- 9 in 10 (91%) parents taking part in the research say that the use of child-friendly characters on food and drink leads to their children requesting or pestering for those products.
- More than 8 in 10 (84%) parents agree that characters should be removed from unhealthy sweets, confectionery and snack products.
- Nearly 7 in 10 (68%) agreed….