Project Ö Is a Self-Sustaining Cabin in the Finnish Archipelago

Customers, employees, and investors are rejecting companies that don’t act to implement sustainable business practices. Accelerated business action for sustainability will certainly have dramatic positive impacts on people and planet, but it’s also the greatest economic opportunity of our time. We must reinvent business to be both profitable and sustainable. To do this we must put people and planet and profits on equal footing. Being a sustainable business is as much about the vitality of your workforce and local communities as it is about health of the environment. As the building blocks of the global economy, businesses need to transform their strategies, operations, and networks to achieve our shared global goals of a cleaner planet and more inclusive, equal societies.