Retail 2020: Your next grocery run or closet refresh may be powered by Microsoft and our customers embracing tech intensity

From 4-7 May, edie brings its readers Engagement Week 2021, a bumper series of podcasts, blogs, live events and interviews all focused on helping sustainability professionals achieve excellence when it comes to reporting and communications.  The edie content team will deliver a week of exclusive content focused on sustainability engagement.  Brought to you by the award-winning edie content team, Engagement Week 2021 is our themed week of editorial content and events dedicated to supporting sustainability, energy and resource efficiency professionals build personal engagement and drive meaningful change through the work that they do.

The Coca-Cola Company breaks down the ins-and-outs of plastic recycling to demystify the process in a new animated film narrated by science icon Bill Nye.  Mackinnon & Saunders, the award-winning animators and puppeteers behind Fantastic Mr. Fox, Corpse Bride and more, created the stop-motion film featuring an animated—and recycled—likeness of Nye who explains the end-to-end recycling process. With Nye narrating in his signature, straightforward style, the film takes viewers on the circular journey of a plastic bottle, starting from the time it’s placed in a recycling bin to returning to the shelf as a 100% recycled bottle (excluding cap and label).

As an industry, we are beginning to understand that the sourcing of sustainable materials and traceability go hand in hand. Without traceability, you cannot truly advance sustainability, and in turn, create a more circular economy. Take food as an example. You can walk into any supermarket and buy a product labelled to show it has been produced ethically and sustainably. If you really wanted, you could even call the manufacturer. This is highly beneficial to both producer and consumer, with the producer able to prove their sustainable credentials to those consumers seeking sustainable products.