SCP/RAC report: “Circular business opportunities in the south Mediterranean report: how can businesses lead the way to sustainable fashion?” is now available | | SCP/RAC – Regional Activity Centre …

As brand owners seek to enhance their values-led positioning, innovative logistics solutions can play a major role, says James Ash, head of EMEA communications at Manhattan Associates. More informed and demanding than ever, consumers are now imposing iron-clad expectations on brands in the form of environmental and sustainability credentials. With the boom in e-commerce, the transition to a circular economy is becoming even more important. The final delivery of this utopian, sustainable model, however, is largely based on the efficiency and innovation of transport networks.

Late last month global circular economy organisation Circle Economy released their latest edition of the Circularity Gap Report, an initiative that aims to measure the state of the world economy from a circular perspective and identify key interventions to transition to a more circular model. Let’s deal with the most concerning aspect of their findings first. In 2018, when the first gap report was released, Circle Economy established that the global economy was just 9.1 per cent circular, already indicating a huge gap between the amount of resources we extract and what we effectively recover. Rather than increasing the amount of materials we reuse and recycle, however, the 2020 Gap Report found we have gone backwards.