Single-Use Coupons: A Multi-Pronged Strategy for Each Phase of the Customer Journey

A global energy consumption reduction is essential to address the many dimensions of the current ecological crisis. In this paper we have compiled the reasons that justify the necessity to start this energy descent process in the countries of the global North, where the annual per capita final energy consumption was 118 GJ in 2017. Based on recent research, we approach the necessary redistribution of energy consumption at the global level and the elements that should be present in energy descent strategies. We establish an approximate threshold of minimum and maximum per capita final energy consumption, between 15.6 GJ and 31.0 GJ for the year 2050, which serves as a reference for evaluating scenarios. We continue with an analysis of two ecological transition scenarios for Spain between 2020 and 2030, Green New Deal and Degrowth. Based on a schematic calculation model defined in “Labor Scenarios in the Ecosocial Transition 2020–2030” report, we evaluate the variations in energy consumption for 86 sectors of economic activity. Results show an annual final energy consumption per capita in 2030 of 44.6 GJ and 36.8 GJ for each scenario. We conclude by analyzing the hypothetical main drivers of this sharp decline in energy consumption.