Sustainability through Swedish innovation

REDDITCH-based Alupro, the aluminium packaging recycling organisation, has launched a campaign to encourage people to recycle their empty aerosol cans.  Running until February 21, ‘the lonely aerosol’ will see social media users targeted with a series of creative digital animations.  Sharing best practice recycling advice, each animated character has been specifically created to represent the diversity of aerosol containers found in the home.  From ‘Pump up the Volume’ a glamorous hairspray can to ‘Any Old Oil’ a wise old oil can, the fun personalities aim to show viewers the critical importance of aerosol recycling.  The campaign is part of a wider cross-industry programme, spearheaded by Alupro and run in partnership with members Ball Aerocan and the British Aerosol Manufacturers association (BAMA), which seeks to establish a proper baseline for aerosol recycling rates.