Upcycled Goods: How Fashion and Apparel Brands Can Promote Sustainability While Protecting Brand Value | Perkins Coie – JDSupra

Did you know that the fashion industry is considered one of most polluting industry in the world? Luckily, more and more fashion producers and consumers are starting to do their part to halt the industry’s environmentally and harmful practices by shifting towards more sustainable materials, less resource-intensive ways of manufacturing and more responsible choices. 

Could wood become the material of choice to build the cities of tomorrow? The further we move into the 2020s, the more pressing this question becomes. The answer could never be as simple as a yes or a no – steel is here to stay and thankfully so with its insurmountable benefits, and neither is concrete going anywhere.  Yet side-by-side, the environmental and sustainability agenda continues to chug along, with governments actively pursuing their goals of net-zero emissions and efficient resource usage, potentially making wood a government mandated material.  The question also develops into how well timber products and steel framing (light gauge or structural) could complement each other at a mass scale, or, can they do so at all?