We work hard here at Mountain Rose Herbs to be an example of a business that puts people, plants, and planet before profit. You’ve heard of “the bottom line,” which in business parlance means thinking about profitability. But in our changing world, business leaders are considering whether there is a better, more sustainable model than a purely profit driven one. The “triple bottom line” model brings social and environmental impact into play. It insists on corporate responsibility and sustainable development, it prioritizes people, plants, and planet.