Consider millennials as the poster children for sustainability. They’re the ones carrying reusable fabric bags at your local farmer’s market and driving hybrid vehicles around town. If you think about it, it’s no surprise: they learned from the Greatest Generation, who founded Earth Day and turned environmentalism into actionable steps to preserve the planet. As millennials grab the environmentalism baton, their spending habits are expected to match their commitment to the planet. For example, one survey found that 61 percent of millennials would pay more for eco-friendly products versus 34 percent of Baby Boomers.
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