Ikea, Burger King to Adidas — here’s how big brands have adopted the circular economy
What goes around comes around, according to the old saying. And in the case of the circular economy, that’s certainly true.
The circular economy takes a different approach to the take-make-dispose model of consumption to which many have become accustomed. By reusing and recycling as much as possible, plus repurposing and selling on items that have outlived their initial use, the circular economy is creating jobs and generating economic activity, while easing some pressures on the environment.
It’s an approach based on “designing out waste and pollution, keeping products and materials in use, and regenerating natural systems,” in the words of the Ellen MacArthur Foundation. The idea is gaining momentum and truly hitting the mainstream as a growing number of household-name brands adopt circular methods and develop products with circularity built in.
Read the full article at: theprint.in
