Stella McCartney encourages circular economy with The RealReal partnership – News : Industry

Pitney Bowes Inc.’s latest consumer survey showed 38 percent of respondents were more likely to purchase products if there were “sustainable features or packaging,” while 28 percent of those polled said they were “more inclined to buy products based on environmentally friendly features such as sustainable materials, sustainable packaging, or a portion of proceeds going to environmental causes.”

Indian Institute of Technology (IIT), Madras is developing an innovative model to tackle electronic wastes (e-waste) by linking stakeholders in the formal and informal economy, according to officials. Called “e-Source”, the exchange platform that will serve as an online marketplace for Waste Electrical and Electronic Equipment (WEEE) and facilitate a formal supply chain between various stakeholders (buyers and sellers). The initiative is being spearheaded by Indo-German Centre for Sustainability (IGCS). According to officials, the initiative aims to make ”Waste Electrical Electronic Equipment” (WEEE) a key resource in the evolution of a circular economy by establishing traceability and recovery of post-consumer e-waste in the market.