Sustainable Efforts Help — Not Hurt — Bottom Line —

Artists are recognising that music activities can contribute to the protection of our environment by raising awareness as well as encouraging and taking action. Musicians have joined the call for a green recovery from the coronavirus crisis, whilst several major record labels, bands and festival organisers who form the UK music industry have declared a climate and ecological emergency. The declaration has been administered by the newly formed Music Declares Emergency group, an independent organisation created by music business professionals and artists. Here I look at some examples of activities carried out by those involved in the music industry as they put ideas into action, including incorporating the circular economy into their activities.

What about leasing and hiring your outdoor furniture and fountains instead of buying? It makes sense if you’re a local council and want to be part of the circular economy. Queensland-based outdoor furniture manufacturer Urban Fountains & Furniture is on a mission to transition to a circular business. It’s come up with the idea of leasing rather than selling its water fountains to stop waste and save its customers’ money. According the company’s managing director, Simon Higgins, reducing waste has been part of the 20-year-old manufacturer’s DNA from the beginning. The company has always sought to design durable products without built-in obsolescence.

Sharing their formidable experiences and thought leadership will be Paula Luu, Director of the Center for the Circular Economy and Anna Bahr Thompson, author of ‘Do Good’, and A Trust Across America 2018 Top Thought Leader in Trust and a top ten 2020 Superbrands Branding Leader, But this is not your ‘usual’ webinar.  This is not a sales pitch, nor is it a sales pitch dressed up as a learning event.