Sustainable food system expert view from Mark Bustard (IBioIC)

In an interesting twist on the idea of mobile ecommerce, musicMagpie has created a service where consumers can rent mobile phones from its ecommerce store. The solution, called ‘Powered by DivideBuy’ – and powered by lending technology company of the same name – is the first consumer hire option of its kind offered by the retailer. The solution works alongside all other credit options and in the same way as they would with a standard finance option, customers will be able to check their suitability for a rent prior to making a purchase.

Circular economy (CE) and digitalisation are the two megatrends that are shaping the 21st century, influencing the way economy, society and the environment develop and interact. For a long time, these two trends have been seen as divergent or even conflicting. On the one hand, our world is becoming more and more digital. Digitalisation saturates and changes almost every aspect of our lives. And on the other side, it is becoming ever more apparent that the way we live and do business is having a negative impact on our planet. It is obvious that we cannot continue as we have so far; we need more sustainable development in all areas of life. This whitepaper explores the ways in which digital technologies could become key enablers of the circular economy, bringing important benefits to companies, consumers, and the environment. While this potential remains largely untapped, possible ways to bridge the gap between theory and practice are also discussed, particularly when it comes to developing innovative solutions, supportive policies and framework conditions.
Read the full article at: digitalswitzerland.com